12:30 - 13:15
Sponsor: Emma's Diary
Emma’s Diary; a trusted pregnancy and new parent resource and longstanding RCM Alliance Partner. We will be sharing our findings on supporting women with digital information. The generation of millennial mums represented 87% of UK births in 2017; during this session we’ll explore what information and channels mums prefer - helping us understand how we can adapt our services to better engage with women.
Join the discussion, chaired by Birte Harlev-Lam, RCM Executive Director for Professional Leadership - reviewing how we can further support pregnant women digitally.