RCM Annual Conference


The RCM annual  conference featured a large exhibition in which suppliers showcased their latest products and services. 2017 sponsors and exhibitors are listed below in alphabetical order.

If you are interested in becoming a sponsor or exhibitor at RCM annual conference. Please contact a member of our team.

Emma’s Diary is the UK’s favourite parenting club for expectant and new mums and has been providing trusted information and support, in partnership with the Royal College of General Practitioners (RCGP) for over 25 years.

Emma’s Diary delivers a multi-media service including the Diary – by fictional mum-to-be Emma – given to 840,000 pregnant women annually during the early stages of pregnancy, and the Labour & Birth Guide given to over 650,000 pregnant women at from 34 weeks pregnancy, via their GP surgery. We have a vibrant website and social media channels, plus a useful App to help women during pregnancy and motherhood all of which are fully BFI compliant.

We are delighted to work with the RCM – as an Alliance partner – and to support the RCM Annual Conference.

JOHNSON’S®, an Alliance Partner with the RCM since 2004 is proud to work with the RCM, supporting midwives in their work to care for mothers and new-born babies. JOHNSON’S® is committed to advancing evidence-based best practices for infant skin care and over recent years has helped to advance 90% of all publications on baby’s skin care globally. JOHNSON’S® partnership with the RCM is highly valued and we are pleased to be able to sponsor the annual conference to continue to support the hard work and dedication of midwives.

Contact: Catriona Campbell
Stand: 25

With over 100 years of heritage, Kellogg’s is the world’s leading producer of breakfast cereals. We’re proud that we can trace our origins back to a philosophy that urged people to improve their health through altering their eating habits. As a company, we recognize the key role midwives play in helping women to improve their wellbeing during pregnancy.

Current fibre intakes in the UK are low compared to recommendations. Constipation and haemorrhoids are two of the most common problems experienced by pregnant women, causing considerable discomfort and impairing quality of life. Kellogg’s All-Bran® is a rich source of wheat bran fibre which is proven to be one of the most effective cereal fibres for improving digestive function.

Kellogg’s is honoured to be partnering with the RCM to provide information and advice to midwives and help the women in their care to manage their digestive health and improve their wellbeing during pregnancy.

Lansinoh Laboratories Inc.
Contact: Sasha Singh
Phone: 0113 205 4234
Stand: 27

Lansinoh is the market leader in breastfeeding accessories in the UK and is dedicated to encouraging and supporting breastfeeding mothers when they need it most. Lansinoh offers a range of high quality products and practical support and information, based on a unique combination of scientific knowledge and real-life experience.

Lansinoh has been working with mums and families for over 30 years to provide support and products that help establish and extend the breastfeeding relationship mums and babies have.  Lansinoh is an alliance partner with the Royal College of Midwives (RCM), regularly engaging with healthcare professionals ensuring we develop resources and research to support everyday practice.

Slimming World
Contact: Carolyn Pallister
Phone: 08448 978000
Stand: 29

Slimming World’s partnership with the RCM was established to support pregnant and breastfeeding mothers in managing their weight, recognising the importance of healthy lifestyles to the health of expectant mothers and their children. Support for women during pregnancy focuses on healthy lifestyle behaviours rather than weight loss.

We promote a healthy, balanced diet without calorie restriction and encourage regular activity, supporting women before, during pregnancy and postnatally.

Slimming World has been supporting people to adopt healthier lifestyles for over 45 years and holds more than 16,000 weekly groups across the UK and Ireland.

Vitabiotics Pregnacare
Contact: Susanne Bisinotto
Phone: 020 8955 2600
Stand: 31

Vitabiotics Pregnacare® is the UK’s No.1 pregnancy supplement brand, providing nutritional care for throughout pregnancy and breast-feeding. The range includes Pregnacare Conception, specially formulated for women who are trying for a baby, Pregnacare Original, Liquid, Plus & Max for throughout pregnancy and Pregnacare Breast-feeding & New Mum for postnatal health.

In 2013 Vitabiotics, became the first British business to receive a coveted Queen’s Award for Enterprise in Innovation for its vitamin research. This has been awarded for the development of its Pregnacare range and in recognition of the ground breaking, highly successful Pregnacare clinical research.



Interested in becoming a sponsor for the 2017 RCM Conference? For information regarding sponsorship opportunities get in touch with ben.nelmes@redactive.co.uk today.


A trusted partner in reproductive genomics, Illumina offers a portfolio of solutions across the reproductive health continuum.  Our integrated reproductive and genetic health portfolio includes preimplantation genetic screening (PGS) technology designed to help increase in vitro fertilization (IVF) success rates, preimplantation genetic diagnosis (PGD) technology to help reduce the transmission of known genetic conditions during IVF procedures, and noninvasive prenatal testing (NIPT) that helps health care professionals and their patients make informed choices about prenatal care. Learn more about our portfolio by visiting www.illumina.com/RGH

Alcado Limited
Contact: Wendy Powell
Phone: 02031376668
Stand: 23

Alcado Limited is a distributor of premium mother and baby brands. We bring two brands to the conference. Belly Bandit – the world leader in pregnancy & maternity support garments. Hegen – an innovative feeding bottle solution to encourage and help breastfeeding mums.

All4maternity is an online resource for learning, updating, networking and connecting – a tool to support the career development for all maternity care workers. For every subscriber from a high income country, it offers a free subscription to someone in a low income country, helping to make a difference to maternity care around the world. Online content includes modules, tutorials and presentations, articles and information that can be translated into everyday practice.  There is also an area in which to connect with others and build meaningful relationships through blogs, podcasts and forums.  All4maternity incorporates The Practising Midwife Journal, which is available in print or online.

Contact: Nikki Warner-Green
Phone: 0344 243 6661
Stand: 62A

New AmnioSense™ is the only home test available in the UK that can help women understand if a fluid leak during pregnancy is more likely amniotic fluid or urine. As accurate as hospital-based tests, AmnioSense™ is a panty liner containing a unique detector, so it’s a familiar format and easy to use. AmnioSense™ detects fluid by testing the pH (acidity) levels and ammonia levels. Even the smallest amount of amniotic fluid leakage will create a visible blue and/or green stain. Clinical research was considered by NICE1 and The Committee concluded that the adoption of AmnioSense™, should be encouraged. 1Vision Amniotic Leak Detector to assess unexplained vaginal wetness in pregnancy

Baby Box Co.
Contact: Sophie Luis
Phone: 020 7112 8556
Stand: 8

The Baby Box Co. provides a safe sleeping environment for babies. The Baby Box tradition has been credited with reducing the infant mortality rate in Finland, where it began, from 65 infant deaths per 1,000 births in 1938 to 2.26 per 1,000 births in 2015. The Baby Box Co. partners with hospitals, government agencies and non-profit organisations to provide resources, education and ongoing support to families through its education platform www.babyboxuniversity.com. This is available in many languages and has been developed in conjunction with medical experts. More information can be found at http://www.babyboxco.uk.

Bounty UK Ltd
Contact: Sharon Moore
Phone: 01707 294000
Twitter: @BountyUK
Stand: 52

For over 55 years, Bounty has provided information, support and free samples. At last year’s conference, the Bounty pregnancy, birth & baby app was launched and now boasts 164,000 active users – reaching nearly a third of the UK birth rate. At present, there are 170 hospitals that have partnered Bounty, meaning mums can access information about the hospital’s own services, and get health advice direct from the hospital by way of the app. For evidence based education updates for health professionals, there is a Bounty Health Network (BHN), which brings the benefit of free meetings and professional updates that are CPD certified.

British Journal of Midwifery (MA Healthcare)
Contact : James Demery
Phone: 02077385454
Stand : 56a

The British Journal of Midwifery (BJM) is the leading journal for midwives, containing an unrivalled amount of clinical and professional content on midwifery. The journal is essential reading for all midwives who are serious about developing their career and providing the best possible support for the women and newborns in their care.

Caring Matters Now
Contact: Lucy Hardwidge
Phone: 07786458883
Stand: 26

Caring Matters Now is the only dedicated UK charity supporting those affected by congenital melanocytic naevi. Birthmarks and moles are very common human characteristics. On the whole, they are harmless, but for a very small percentage of the population an abundance of moles present at birth, known as congenital melanocytic naevi (CMN), could indicate a potentially fatal gene mutation that causes moles to develop on the brain and spinal cord too. Congenital melanocytic naevi is not detectable before birth. Caring Matters Now works to raise awareness of this rare condition and provides support and information to those affected.

Clevermed- BadgerNet Maternity Services
Contact: Jane Stephenson
Phone: 01312217700
Stand: 43

BadgerNet Maternity is a full end-to-end, paperless maternity service provided by Clevermed. With updates and support provided on an on-going basis, BadgerNet will link records between trusts and units across the UK, creating regional single pregnancy solutions. It allows real-time recording of all types of events wherever they occur – in the hospital, community, or at home. This includes both high risk and low risk pathways. Based on woman-centred care models, the BadgerNet maternity system comes with a portal for women to view and access their own maternity records on-line. Women can contribute to specific aspects of their record from the portal.

Clinical Innovations Europe
Contact: Kate Tilyard
Phone: +44 (0) 333 370 4408
Stand: 5

Clinical Innovations (CI) is the largest healthcare manufacturer exclusively focused on labour and delivery. With a global presence, CI researches and develops state-of-the-art technologies and innovative medical devices that fulfil its mission of improving the lives of mothers and their babies throughout the world. Visit the stand to learn more about the CI portfolio of products including: Kiwi® Vacuum-Assisted Delivery System, ROM Plus Rupture of Membranes Test, ebb® Complete Tamponade System, traxi® Panniculus Retractor, ClearView® Uterine Manipulator and the recently acquired babyLance™ an automated lancet used to acquire a blood sample during a neonatal heel prick test.

Contact: Sarah Jackson
Phone: +44 (0)20 7691 2084
Stand: 24

CooperGenomics is a pioneer and global leader that advances the field of reproductive genetics services. One of its genetic screening services is Serenity, which is a safe, simple, and reliable non-invasive prenatal test (NIPT). This screening test provides valuable insight into foetal chromosome health, as early as 10 weeks into pregnancy with 99.7% accuracy. Serenity NIPT uses the power of advanced next generation technology, which has been rigorously validated using clinical outcome performance data on over 85,000 cases. CooperGenomics owns and operates multiple laboratories worldwide to bring fast turnarounds and reliable results. Serenity NIPT is a CE-IVD marked screening service that is delivered at its London laboratory.

Croyde Medical
Contact: Stuart Hobin
Phone: 01367 241194
Stand: 54

Tested at RCM last year, the innovative Cube birthing couch is now making it’s RCM debut. It will be on display alongside the new AVE 2 birthing bed, a modern bed design ideally suited for delivery suites, and the popular AVE 1 birthing bed, which supports active birth. Delegates can also try out the suturing options with the HyLED examination light. Croyde Medical is also hosting its annual photo competition (running since 2016). Entry is free, just take a picture and upload it for a chance to win £100.  Come to the stand for a warm welcome from Stuart, Luke, Adam and Mark.

Emma’s Diary
Contact: Ellie Sadler
Phone: 01628 535482
Stand: 37

Emma’s Diary has been supporting expectant and new mums for over 25 years, with information, advice, product samples and online support.  It operates a permission-based service and is committed to support the digitalisation of health through a multi-media approach of website, social changes and apps.  Information guides and sample packs are also distributed through its healthcare professional and retail channels. It has a valued partnership with RCGP and CPHVA, and is an alliance partner of the RCM. CPD is offered via The Mum & Baby Academy, a learning channel for antenatal professionals to help with revalidation.  FREE goody bags available from the stand.


EuroKing Maternity Software Solutions
Contact: Pippa Hall
Twitter: https://twitter.com/EuroKing_Nettie
Phone: 01623 489838
Stand: 22

EuroKing is a leading supplier of maternity information systems, supporting maternity departments across the UK and Ireland since 1984. A combination of industry knowledge and technological expertise enables the company to provide flexible, feature-rich solutions which support women and clinical staff throughout the pregnancy. EuroKing is focussed to enhance clinical safety, while delivering a demonstrable return on investment, through efficiency and time savings.

EuroKing incorporates national standards and guidelines, such as Payment by Results and the Maternity Services Data Set (MSDS). The fully integrated ‘offline’ solution enables community midwives to collect data using mobile devices, reducing the need to return to base. EuroKing’s CTG facility improves patient safety, providing remote and bedside monitoring, enabling real-time decision making.

EuroKing will develop information and technology solutions to aid midwives to deliver care throughout pregnancy and birth to improve safety and choice.

Fetal Monitoring – eFM
Contact: Kristina Vard
Phone: 02077726269
Stand: 47

eFM is an essential e-learning resource for obstetricians and midwives in electronic fetal heart rate monitoring. It is a free-to-use programme for all NHS staff with an NHS email address.  It is also available free to student midwives and medical students. eFM has been developed in the UK by the Royal College of Obstetricians and Gynaecologists and the Royal College of Midwives, in partnership with e-Learning for Healthcare. Find out more: http://www.e-lfh.org.uk/programmes/electronic-fetal-monitoring/

Gaumard Scientific
Contact: Lorimer Annan
Phone: 07775530782
Stand number: 58

Gaumard is committed to providing innovative simulation solutions for health care education. Our products are built on a foundation of knowledge and 65 years of experience in maternal, neonatal, emergency, nursing, respiratory, life support, trauma and surgical simulation. The company offers unrivalled Tetherless “care in motion” simulation technology that allows care givers the opportunity to treat simulators like real people in any teaching environment.  As pioneers and industry leaders, Gaumard is relied upon by educators worldwide for its diverse line of simulators that are used to train medical students and health care professionals. Its philosophy is “leadership through innovation”.

Group B Strep Support
Contact: Oliver Plumb
Phone: 01444 416176
Stand: Charity Table Top

Group B Strep Support (GBSS) is the UK charity working to stop group B Strep (GBS) infection in babies.


  • inform health professionals and individuals how to prevent most GBS infection in newborn babies
  • offer information and support to families and health professionals affected by GBS
  • campaign for improvements to UK strategies for preventing GBS infection
  • generate continued support for research into better prevention of GBS infection in babies.

Supported by a respected medical advisory panel, GBSS provides free information materials for expectant and new parents affected by group B Strep and their health professionals UK-wide

HD Clinical Ltd
Contact: Kim Walker
Phone: 07770 874644 / 01491 875404 / 01279 219016
Stand: 40

A leading supplier of Integrated Clinical Information Management Systems – Solus Clinical© Used in more than 100 NHS Trusts/Health Boards. Solus Maternity is a web-based system, enabling midwives and obstetricians to manage the maternity pathway of care, helping Trusts remain compliant with national governance and safeguarding guidelines. It automates the regular reporting submissions required for PbR & MSDS, for example. Solus Mobile enables secure access to notes and remote recording of data. Solus Patient Access provides women with secure access to their personal pregnancy record. Solus integrates with other systems, enabling referrals to be made and test results and PI Growth Charts to be attached to the electronic record.

HEE Genomics Education Programme
Contact: Genomics Education Programme
Phone: 0121 695 2375
Stand: 7

Genomics Education Programme (GEP) from Health Education England is the NHS initiative to ensure its workforce has the knowledge, skills and experience necessary as genomic medicine moves beyond specialist clinics and into mainstream patient care. The GEP has developed a range of educational resources for midwives – there are online courses as well as more formal academic and training programmes, including the Master’s in genomic medicine, postgraduate qualifications and CPD modules.

Contact: Michael Cox
Phone: 01530 411000
Stand: 46

Hill-Rom is a leading global medical technology company with 10,000 employees worldwide. The firm partners with health care providers in more than 100 countries by focusing on patient care solutions that improve clinical and economic outcomes.  The five core areas that it focuses on are: advancing mobility; wound care and prevention; patient monitoring and diagnostics; surgical safety and efficiency; and respiratory health. Around the world, Hill-Rom’s people, products, and programmes work towards one mission – every day, around the world, the aim is to enhance outcomes for patients and their caregivers.

Hologic Ltd
Contact: Customer Services
Phone: 0800 0323318
Stand: 3

Because perinatal care is so critically important for both expectant mothers and their babies, Hologic has a business uniquely devoted to delivering that care. It has developed the Fetal Fibronectin® (fFN) test – a sophisticated test that accurately assesses the risk of preterm birth. With the information provided by this test, it is possible to rule out preterm labour, better manage patients’ treatment options and positively affect the quality of life for them and their babies. For enquiries please contact your Hologic representative on euinfo@hologic.com or, for more information on the company, visit www.hologic.com.

Contact: Anita Roberts
Phone: 029 2048 5885
Stand: 33

Huntleigh Diagnostics with the inclusion of Sonicaid has been at the forefront of obstetrics products for 40 years, and obstetric software systems for 30 years.

DIGITAL DOPPLERS High resolution colour displays “BIG numbers” & trace display modes.

TEAM3 Easy to use and intuitive touchscreen, the fetal heart rate can be displayed as “Big numbers” which auto scale for single, twins or triplet monitoring for optimum visibility.

FETALCARE3 Combining live reception and viewing of CTG traces from one or more fetal monitors, with a patient database for trace & patient data storage, meeting the growing demands for centralised electronic patient records

Ieso Digital Health
Contact: Ieso Digital Health
Phone: 01223 230066
Stand: 38

Ieso Digital Health provides evidence-based cognitive behavioural therapy (CBT) to treat mental health disorders, such as depression and anxiety. One-to-one therapy is delivered online in real time, using written (typed) conversation. Patients meet accredited therapists in a secure online environment, at a time and location that is convenient to them. Online therapy is flexible, offering patients greater choice, and increases access whilst reducing costs and improving clinical outcomes. The Ieso method of online therapy aligns with health policy in the UK and US, supporting the use of technology to bridge the gap in the provision of evidence-based psychological interventions.

Improving Me: Cheshire and Merseyside Women’s and Children’s Partnership
Contact: Claire Mathews
Phone: 01928 593 758
Stand: 23a

Improving Me is a partnership of 27 NHS organisations, commissioners and clinical networks across Cheshire and Merseyside that aims to improve the experiences of women, children and families. It is the only dedicated acute care collaboration vanguard focused specifically on women’s and children’s services. It supports the local development of four service areas: maternity; gynaecology; paediatrics; and neonatal. The partnership has been identified as an early adopter site in the maternity transformation programme and a maternity choice and personalisation pioneer – one of only two programmes nationally to achieve both statuses.

Contact: Jo Flynn
Phone : 0161 376 3570
Stand : 18

Formed in 2004, Isosec provide software to over 35 NHS Trusts and 40,000 users. MIA Maternity is a clinical mobile app designed by midwives, for midwives.

MIA Maternity replaces paper-processes with a mobile tablet solution that works online and offline. By minimising administration and unproductive tasks we’ve reduced travel at one Trust by 25%, improved data quality and security, and increased costs recovered by thousands of pounds! Most importantly, less inefficiency means more time to spend with mums and babies.

For a demonstration of MIA please visit us on stand 18 or go to our website www.isosec.co.uk.

JOHNSON’S®, which has been an alliance partner with the RCM since 2004, is proud to work with the college, supporting midwives in their work to care for mothers and newborn babies. JOHNSON’S® is committed to advancing evidence-based best practices for infant skin care and, over recent years, has helped to advance 90% of all publications on baby’s skin care globally. JOHNSON’S® partnership with the RCM is highly valued and it is pleased to sponsor the annual conference to continue to support the hard work and dedication of midwives.

Contact: Catriona Campbell
Stand: 25

With over 100 years of heritage, Kellogg’s is the world’s leading producer of breakfast cereals. Current fibre intakes in the UK are low compared to recommendations. Constipation and haemorrhoids are two of the most common problems experienced by pregnant women, causing considerable discomfort and impairing quality of life. Kellogg’s All-Bran® is a rich source of wheat bran fibre, which is proven to be one of the most effective cereal fibres for improving digestive function.

Kellogg’s is honoured to be partnering the RCM in providing information and advice to midwives so they can help women to manage their digestive health during pregnancy.


Contact: Katharine Graves
Phone: 03307778892
Stand: 10

KG Hypnobirthing is one of the most respected UK hypnobirthing training organisation. It has delivered its comprehensive teacher training course to hundreds of medical professionals. It offers incredible value in-house hospital courses, which allow the hospital and individuals to teach KG Hypnobirthing. As the largest hypnobirthing organisation in the UK, it also offers regular KG Hypnobirthing teacher training courses throughout the country. KG Hypnobirthing enables women to have a calm and more comfortable birth, whether the birth is straightforward or extra help is needed. It also offers the Amazon bestseller The Hypnobirthing Book by company founder Katharine Graves.

Kicks Count
Contact: Elizabeth Hutton
Phone: 07961 383699
Stand: Charity Table Top:

Kicks Count is the UK’s leading baby movement awareness campaign. The not-for-profit charity aims to reduce the UK’s stillbirth rate by ensuring that mums are aware of their baby’s movement pattern and are confident to speak to a midwife if they have any concerns. They also strive to prevent stillbirth in other ways, having recently campaigned for a ban on the sale of home dopplers. Their series of literature is all available to midwives free of charge

Kingston University and St George’s, University of London
Contact: Georgina Sims
Phone: 020 8725 0792
Stand: 32

The faculty of health, social care and education is a joint enterprise of Kingston University and St George’s, University of London. With more than 7,000 students across three south west London campuses, it offers courses in education, nursing, midwifery and child health, paramedic science, radiography, rehabilitation sciences, and social work. There are also a range of workforce development modules programmes. The faculty works closely with employers to continually develop the portfolio of courses and research and enterprise activities. It responds proactively and innovatively to new health, social care and education policy initiatives to deliver programmes that are at the cutting-edge of professional development.

Contact: Amarah Mitchell
Website: http://www.labourpains.com
Phone: 020 7631 8883
Twitter: https://twitter.com/labourpainsOAA?lang=en-gb
Stand: 48

LabourPains.com is a mobile-friendly website for midwives and the women they care for, enabling individuals to make informed decisions about pain relief and anaesthesia choices for the birth.  It offers regularly updated FAQs, resources and videos in up to 40 languages on managing pain in labour, from natural methods through to anaesthesia for Caesarean section.

Written by doctors, midwives and mothers via the Obstetric Anaesthetists’ Association, the information is trustworthy, unbiased and evidence-based. It can also reduce the expense of translators. Professionals are encouraged to pass the link to women in their care.

Lansinoh Laboratories Inc.
Contact: Sasha Singh
Phone: 0113 205 4234
Stand: 27

Lansinoh is the market leader in breastfeeding accessories in the UK and is dedicated to encouraging and supporting breastfeeding mothers when they need it most. It has a range of high quality products and practical support and information, based on a unique combination of scientific knowledge and real-life experience.

For over 30 years, Lansinoh has been providing support and products that help establish and extend the breastfeeding relationship between mums and babies.  Lansinoh is an alliance partner with the RCM, regularly engaging with healthcare professionals to ensure the firm is developing resources and research to support everyday practice.

Myotonic Dystrophy Support Group
Contact: Margaret Bowler
Stand: Charity Table Top

Myotonic Dystrophy Support Group is a registered charity and a company limited by guarantee. We offer the hand of fellowship to those with myotonic dystrophy, their families, carers and friends. Myotonic Dystrophy is a genetic progressive neuromuscular condition, to which at present there is no treatment. Can affect and be passed on by both sexes. Onset can be at any age from birth (congenital) to late adult. It can affect every muscle in the body. Caution is necessary with anaesthetics and sedation. Mobility problems, extreme tiredness, poor fine motor control, indistinct speech, swallowing, abnormal heart rhythm are all common symptoms.

Nanosonics UK Ltd
Name: Bryn Tudor-Owen
Phone: 01484 860581
Stand: 2

Safe and versatile, trophon® EPR is the simple way to high level disinfect ultrasound probes to help prevent cross-contamination. Disinfection takes place in an automated, closed system and its compact design means it can be located at the point of care. It delivers safety for patients, staff and the environment, streamlines workflow, has extensive probe compatibility and offers automated, consistent and fast ultrasound probe disinfection. Additionally, trophon is proven to kill high-risk, cancer-causing HPV. It is manufactured by Nanosonics, a leader in developing innovative infection control technology. To find out more, please visit stand 2 or go to www.nanosonics.co.uk

National Institute for Health and Care Excellence
Contact: NICE
Phone: 0300 323 0140
Stand: 6

The National Institute for Health and Care Excellence (NICE) is the independent organisation responsible for providing national guidance and advice to improve health and social care. Midwives are a key audience for the organisation’s work and it has developed relevant NICE guidance, pathways and quality standards to help support them in delivering the best possible care for their patients. Please visit the stand where members of the NICE team will be on hand to answer any questions, demonstrate NICE pathways and talk about the latest guidance.

NHS Blood and Transplant
Contact : Katy Cowan
Phone: 07808906135
Stand : 9

Patient Blood Management is a multidisciplinary, evidence based approach to optimising the care of patients who might need a transfusion. Evidence shows that there is inappropriate use of blood and blood components that can be reduced.

A core activity of the patient blood management team from NHS Blood and Transplant is to work closely with hospitals in England to promote the appropriate use of blood and blood components. This includes the promotion of alternatives to blood transfusion, one of which would be timely identification and management of anaemia during pregnancy.

PBM success depends on education and the team produce numerous patient information leaflets which not only improve patient knowledge but play an important part in patient consent for transfusion. The educational materials produced include correct administration of anti-D and information for patients that may need a blood transfusion.

NHS England
Contact: Paul Hemingway
Stand: 13

NHS England leads the NHS in England. It sets the priorities and direction of the NHS and encourages and informs national debate to improve health and care. It wants everyone to have greater control of their wellbeing, and to be supported to live longer, healthier lives by health and care services that are compassionate, inclusive and constantly improving. The vision and plans for the future of the NHS are set out in the Five Year Forward View. Visit stand 13 for information on the maternity transformation programme, A-EQUIP and the framework for nursing, midwifery and care staff, Leading Change, Adding Value.

NHS Improvement
Phone : 0300 123 2257
Stand : 44

NHS Improvement is responsible for overseeing foundation trusts and NHS trusts, as well as independent providers that provide NHS-funded care. We offer support to give users and patients consistently safe, high quality, compassionate care within local health systems that are financially sustainable.

We are helping maternity services make measurable improvements in safety outcomes for women, their babies and families – including through our maternal and neonatal health safety collaboratives and our Atain programme.

Visit our stand 44 to find out more about these programmes, and to explore our new e-learning system.

NHS Scotland
Contact Name: Jenny McNicol
Telephone Number: 0131 225 8403
Stand number: 45

NHS Scotland has an aim, set out in its 2020 Vision for Health and Social Care, where everyone can live longer, healthier lives at home or in a homely setting.   The vision is for a health and social care system that is integrated, focuses on prevention, anticipation and supported self-management and provides the highest standards of quality and safety. Whatever the setting, it wants people to be at the centre of all decisions. Its recent national review of maternity and neonatal services sets out care that follows women and families into communities, supports person-centred, safe, high quality care through shared decision making.


Contact: Noreen Aldworth
Stand: 19

The NMC exists to protect the public by regulating nurses and midwives in the UK. It does this by setting standards of education, training, practice and behaviour so that nurses and midwives can deliver high quality healthcare throughout their careers.  The organisation maintains a register of nurses and midwives who meet these standards. It has clear and transparent processes to investigate those healthcare professionals who fall short of the standards required.

Contact: Annabelle Field
Phone: 07733321664
Stand: 42

NowBaby TV runs a network of information screens within the waiting rooms of antenatal and ultrasound clinics in 140 NHS hospitals. Over the last 15 years, it has developed strong links with the obstetrics and midwifery community.

An exciting new project, NowBaby LIVE, provides interactive, real time antenatal classes taught by qualified midwives, which expectant parents can easily access online from the comfort of their own homes. They are designed for those who cannot access traditional antenatal education. As NowBaby LIVE grows, so will the number of midwives required to facilitate these classes. Come to the stand for a try-out to become part of this innovative project.

Perinatal Institute
Contact: Sally Buller
Phone: 0121 607 0101
Stand: 41

The Perinatal Institute is a not-for-profit organisation set up to enhance the safety and quality of maternity care. It is a qualified provider of maternity support services, including the national hand-held maternity notes, electronic maternity record for mothers and their care providers, standardised clinical case reviews, and workshops for training and education. Implementation of the Institute’s Growth Assessment Protocol (GAP) has led to significant reduction in stillbirth rates in England to their lowest ever levels, and has been recognised by Patient Safety Awards, the 2015 BMJ Award for Clinical Leadership and the Queen’s Award for Enterprise 2016.

Premaitha Health
Contact: Lynsey Zeolla
Phone: 0161 667 6865
Stand: 57

Premaitha Health is a UK molecular diagnostics company. Its flagship product is the IONA® test, which screens for Down’s, Edwards’ and Patau’s syndrome. The test is safe, fast and accurate and results are available in three days, reducing the need for invasive tests and the associated stress. The IONA® test is suitable for all singleton and twin pregnancies and for those conceived through surrogates or IVF. The IONA® test has a very low re-draw rate of <0.5% and can generate a valid result from a sample with as low as 2% fetal fraction. Samples are analysed in the UK with results sent securely through the MyNIPT® portal.

Public Health England
Contact: Cherstyn Hurley
Phone: 0208 327 6358
Stand: 1

Public Health England has introduced the 6 in 1 hexavalent vaccination for infants born on or after 1 August 2017, come to the stand and find all the new resources to support this schedule change. We are proud to support all the midwives and student midwives who are primary advocates for maternal and infant immunisation. Come and see our stand today!

Public Health England, ANNB Screening
Contact: Nigel Attah
Phone: 07984 116 785
Twitter: https://twitter.com/PHE_Screening
Stand: 28

Public Health England Screening leads the NHS Screening Programmes. These programmes were implemented following a recommendation from the UK National Screening Committee and offer screening to millions of people every year. Screening is offered to pregnant women, newborn babies, young people and adults for over 30 conditions. Each national programme is responsible for delivering high-quality, uniform screening, providing accessible information to both the public and health care professionals, and developing and monitoring standards.

RCM Trust Benevolent Fund
Stand : Charity Table Top

The Benevolent Fund of the RCM Trust is a charity whose main aim is to support midwives and maternity support workers in times of financial need, helping to get lives and careers back on track.

We work in partnership with Cavell Nurses’ Trust  who support UK nurses, midwives and healthcare assistants, both working and retired, when they’re suffering personal or financial hardship often due to illness, disability, older age and domestic abuse. It’s also a charity and helps people at no cost to them.

Roche Diagnostics
Contact: Suzanne Berg
Phone: 07912475895
Stand: 21

Roche Diagnostics provides accurate information so clinicians can make the right decisions. Roche’s broad spectrum of clinical testing supports women throughout the course of pregnancy from conception to birth. The portfolio includes tests that measure the ovarian reserve and groups of tests that fulfil national screening requirements for first trimester fetal anomalies, infectious diseases, bone health and anaemia. The latest additions to this portfolio are Harmony non-invasive prenatal testing (formerly of Ariosa Diagnostics) and the sFlt/PlGF ratio test for the diagnosis and short term prediction of pre-eclampsia. The sFlt/PlGF ratio test is recommended by NICE to help diagnose suspected preeclampsia (https://www.nice.org.uk/guidance/dg23).

Contact: Ross Jones
Phone: 020 7436 7940
Stand: 4

Sands is the stillbirth and neonatal death charity. It operates throughout the UK, supporting anyone affected by the death of a baby. The charity also works collaboratively with healthcare professionals to improve the care that bereaved parents receive when a baby dies and in subsequent pregnancies.  The charity also promotes research to reduce the loss of babies’ lives.

Contact : Ricky Amalsadia
Phone : 01482 888 785
Stand : 15

With over 20 years’ experience Savantini Limited is one of the UK’s leading healthcare suppliers for medical and wellbeing products for women and men. Pioneering advances in home-use pelvic health care and pain relief, our unique approach and high standards ensure a range of quality and highly effective healthcare products.

Contact: Sara Fitzsimmons
Phone: 01368 860 141
Stand: 16

SiMBA supports anyone who has endured the loss of a baby, at any stage of pregnancy. At this year’s conference, the organisation is unveiling its new memory boxes. SiMBA will now be donating three sizes of memory boxes – each representing a loss at a different gestational stage – to hospitals, hospices and individuals upon request.  Visit the stand to take a look at the new memory boxes and find out how you can introduce them into your place of work. For more details of the services that SiMBA can provide, please visit www.simbacharity.org.uk.


Slimming World
Contact: Carolyn Pallister
Phone: 01773546091
Stand: 29

Slimming World’s partnership with the RCM was established to support pregnant and breastfeeding mothers in managing their weight, recognising the importance of lifestyle choices to the health of women and their children. Support for women during pregnancy focuses on healthy lifestyle behaviours rather than weight loss. The company promotes a healthy, balanced diet without calorie restriction and encourages regular activity, supporting women before and during pregnancy as well as postnatally. Slimming World has been supporting people to adopt healthier lifestyles for over 45 years and holds more than 16,000 weekly groups across the UK and Ireland.


The Association for Simulated Practice in Health
Contact: Andy Anderson
Phone: 07768294775

The Association for Simulated Practice in Healthcare (ASPiH) is a not-for- profit membership
Association dedicated to improving patient care and professional performance by the use of
simulated practice and technology enhanced learning. ASPiH explores new innovations in simulated
practice. Medics Academy is a new, unique digital learning platform that includes new, high-quality
courses for midwives and other health and care professionals. The platform is looking for authors to
develop a range of obstetrics courses that can be viewed on any smartphone or digital device.

University Hospitals of Morecambe Bay NHS Foundation Trust
Contact: Sascha Wells
Phone: 01539 715342
Stand: 20


Vitabiotics Pregnacare®
Contact: Susanne Bisinotto
Phone: 02089552600
Stand: 31

Vitabiotics Pregnacare® is the UK’s number one pregnancy supplement brand, providing nutritional care for throughout pregnancy and breast-feeding. The range includes Pregnacare® Conception, specially formulated for women who are trying for a baby, Pregnacare® Original, Liquid, Plus & Max for throughout pregnancy and Pregnacare® Breast-feeding & New Mum for postnatal health. In 2013, Vitabiotics became the first British business to receive a coveted Queen’s Award for Enterprise in innovation for its vitamin research. This has been awarded for the development of its Pregnacare® range and in recognition of the ground breaking, highly successful Pregnacare® clinical research.